The green electricity label is a key instrument for identifying electricity generated from renewable energy sources. In Austria, this label is awarded by the Environment Minister and the Association of Electricity Companies. It helps consumers to choose sustainable energy sources and thus actively contribute to the reduction of greenhouse gas emissions.

The label ensures that the electricity awarded actually comes from sustainable sources, including hydropower, wind energy, solar energy and biomass. A supplier that has been awarded the green electricity label must prove that at least 100% of its electricity is generated from renewable sources. This gives consumers the certainty that they are not only purchasing "green" electricity, but that they are also having a positive impact on the environment.

In Austria, where around 75% of electricity comes from renewable sources, the green electricity label has helped to increase demand for sustainable energy options. More and more households and companies are actively choosing electricity providers with this label, leading to an increase in the proportion of green electricity in the overall electricity mix. This development supports the national climate targets and contributes to achieving the EU-wide renewable energy targets.

The importance of the green electricity label is also underlined in the context of EU energy policy, which aims to promote the use of renewable energy in all Member States. The label is part of a broader strategy aimed at accelerating the transition to a low-carbon economy. Consumers can actively contribute to reducing CO2 emissions by choosing green electricity and at the same time optimize their energy costs, as many green electricity suppliers often offer competitive tariffs.

However, the marketing of green electricity is not without its challenges. Consumers often have to navigate through a variety of offers that differ in price, origin and additional services. The green electricity label simplifies this process by providing clear, trustworthy labeling. This makes the decision to use green electricity easier to understand and more transparent.

Another aspect is the promotion of investment in renewable energy infrastructure. Suppliers of green electricity that carry the label are often also involved in projects to expand and improve generation facilities. This not only helps to increase capacity, but also to create jobs in the fields of renewable energy and sustainable technologies.

In summary, the green electricity label plays a central role in promoting sustainable electricity consumption in Austria. It offers consumers a trustworthy way to choose their electricity provider and supports national and European energy policy on the way to a greener and more environmentally friendly future. By choosing green electricity with this label, consumers can actively contribute to the energy transition and have a positive impact on the environment.